THE LEGACY
THE LEGACY
A legacy begins with a hand.
It evolves with vision.
And endures through craft.
A legacy begins with a hand.
It evolves with vision.
And endures through craft.
A legacy shaped over decades, the Dhanak family’s journey began in the 1930s, when Mr. Shamaldas Dhanak established a gold jewellery retail venture in Savli, near Baroda - laying the foundation for a tradition rooted in craftsmanship and integrity. This was carried forward by Mr. Babubhai Dhanak, who, in 1960s Mumbai, built a reputation for finely handcrafted jewellery defined by precision, skill, and trust. The business soon expanded to Bahrain in 1975, before returning to Mumbai in 1990, marking a pivotal phase of growth.
A legacy shaped over decades, the Dhanak family’s journey began in the 1930s, when Mr. Shamaldas Dhanak established a gold jewellery retail venture in Savli, near Baroda - laying the foundation for a tradition rooted in craftsmanship and integrity. This was carried forward by Mr. Babubhai Dhanak, who, in 1960s Mumbai, built a reputation for finely handcrafted jewellery defined by precision, skill, and trust. The business soon expanded to Bahrain in 1975, before returning to Mumbai in 1990, marking a pivotal phase of growth.
A transformative shift came under Mr. Prakash Dhanak, who strengthened manufacturing with the introduction of machine-made chain production in 1991.
A transformative shift came under Mr. Prakash Dhanak, who strengthened manufacturing with the introduction of machine-made chain production in 1991.
In 2001, he established a RUCOS® (Rosecut and Uncut Open Setting) diamond jewellery unit - among the earliest of its kind- leveraging his deep expertise in machinery and technology to introduce a distinctive alternative to conventional full-cut diamonds. This innovation significantly elevated the company’s presence, defining a specialised category in rose cut and uncut diamond jewellery while setting new industry benchmarks.
In 2001, he established a RUCOS® (Rosecut and Uncut Open Setting) diamond jewellery unit - among the earliest of its kind- leveraging his deep expertise in machinery and technology to introduce a distinctive alternative to conventional full-cut diamonds. This innovation significantly elevated the company’s presence, defining a specialised category in rose cut and uncut diamond jewellery while setting new industry benchmarks.
Starting in 2002 with corporate clients in Dubai, the business expanded across national corporations in India and later into independent retail networks. Built on transparent practices, professionalism, and a seamless way of working, the company has earned enduring credibility and consistently delivered exceptional service.
Starting in 2002 with corporate clients in Dubai, the business expanded across national corporations in India and later into independent retail networks. Built on transparent practices, professionalism, and a seamless way of working, the company has earned enduring credibility and consistently delivered exceptional service.
In 2016, the launch of the Hira Matushri Charitable Trust, alongside the induction of Shweta Dhanak as Director, signalled a new chapter of purpose, design and leadership.
In 2016, the launch of the Hira Matushri Charitable Trust, alongside the induction of Shweta Dhanak as Director, signalled a new chapter of purpose, design and leadership.
In 2026, the legacy evolves into Vijay Atelierr - a more design-led, contemporary expression of the brand, with a refined focus on design, materiality, and form, anchored in a robust manufacturing foundation. With over 400 team members today, Vijay Atelierr Fine Jewels Pvt. Ltd. stands defined by innovation, trust and an unwavering commitment to quality.
In 2026, the legacy evolves into Vijay Atelierr - a more design-led, contemporary expression of the brand, with a refined focus on design, materiality, and form, anchored in a robust manufacturing foundation. With over 400 team members today, Vijay Atelierr Fine Jewels Pvt. Ltd. stands defined by innovation, trust and an unwavering commitment to quality.
This next chapter is further strengthened by the new generation at the helm - Mr. Sahil Dhanak leading growth and business development, Mrs. Muskaan Bhayani Dhanak shaping integrated media, and Mr. Siddhant Dhanak bringing a fresh perspective - collectively driving the brand forward with renewed vision and purpose.
This next chapter is further strengthened by the new generation at the helm - Mr. Sahil Dhanak leading growth and business development, Mrs. Muskaan Bhayani Dhanak shaping integrated media, and Mr. Siddhant Dhanak bringing a fresh perspective - collectively driving the brand forward with renewed vision and purpose.
7+
7+
Awards & Recognition
Awards & Recognition
10
10
Fashion Shows
Fashion Shows
100 +
100 +
Exhibitions
Exhibitions
THE DHANAK FAMILY
BABUBHAI DHANAK
Founder & Chairman
PRAKASH DHANAK
Founder & Managing Director
SHWETA DHANAK
Director, Chief Design Officer & Chief Manufacturing Officer
SAHIL DHANAK
Head - Growth & Operations
MUSKAAN BHAYANI DHANAK
Head - Integrated Media (Social, Print & Events)
SIDDHANT DHANAK
Sales Executive
THE DHANAK FAMILY
THE DHANAK FAMILY
BABUBHAI DHANAK
Founder & Chairman
PRAKASH DHANAK
Founder & Managing Director
SHWETA DHANAK
Director, Chief Design Officer & Chief Manufacturing Officer
SAHIL DHANAK
Head - Growth & Operations
MUSKAAN BHAYANI DHANAK
Head - Integrated Media (Social, Print & Events)
SIDDHANT DHANAK
Sales Executive
"Jewelry is like the perfect spice - it always complements what’s already there."
"Jewelry is like the perfect spice - it always complements what’s already there."
"Jewelry is like the perfect spice - it always complements what’s already there."
DIANE VON FURSTENBERG
DIANE VON FURSTENBERG